The brand new Arholma Grön

November 28, 2011

British Racing Green, Forest Green, Weed Green… there are many names for the magical third colour of Arholma that we are launching now. After having rejected several different shades (and almost gone nuts in the process) we finally decided to go with this one.

Together with off-white lining in the very best cotton and straps in the same quality and colour, this is THE coat to hide both body and soul when out in a forest. Or just to really stand out amongst shadowy looking people in the city. We welcome Arholma Grön. We love that you finally have arrived. But as with life: the anticipation was almost as good.

Arholma Grön also marks the beginning of our updated Arholma model (1.1) which includes one extra inside pocket, fine lining inside the outer pockets and a slightly different cut (barely noticeable) for a better fit. Otherwise it´s the same classic Swedish raincoat as before, and our aim is to keep it that way. If it ain’t broke, don’t fix it. Just add a few colours. And melancholy.